Rebecca Kerchak
Business Openings are on the rise in Florida

The covid19 pandemic put businesses across the globe into a corner. Companies across the country struggled to keep themselves afloat, and several states in the U.S. had difficulties opening up and resuming business operations. However, Florida was not one of those states. The state of Florida was able to charge through the pandemic and give businesses the confidence that things would get better soon enough. Although the pandemic erased around 15% of small businesses in Florida, business openings rose by about 52% in the second quarter of 2021.

Business Openings are on the rise in Florida
Rebecca Kerchak
A Guide to Building Social Media Marketing ...

Over the last couple of years and especially because of the pandemic, one thing that has become more important than ever before is connection.

We need to be connected to work, play, and essentially live, and social media has proven just how valuable it is for people across the globe. Businesses that once were reluctant to be online in any way had to adapt and most are now thriving online thanks to social media.

If you’re too busy to create a social media strategy that will help your business grow and excel, a social media management agency can easily help you.

A Guide to Building Social Media Marketing Strategy for 2022

Tips

Why Should Your Business Be on Social Media?

Why Should Your Business Be on Social Media?

Boosts, Facebook Ads, Conversion Ads, Oh My!

What Stage of Marketing is Your Business In?

What Stage of Marketing is Your Business In?

We treat each business as its own person, with its own personality. Part of this is knowing what stage the business is in. Has the business just been born? Is the business crawling? Maybe the business is in the walking stage? Or perhaps the business is running at full force?

This will have to do with how the business is marketing or advertising. Every consumer goes through the stages of: awareness, recognition, recall and action.

VIDEO, VIDEO, VIDEO

We went from Facebook to Instagram to Snapchat to Periscope. What we see here is a transition from words and images to just images to now video. With information at our fingertips, the attention span is getting shorter and shorter. Videos are getting more and more important. Some of your target market much rather watch a 30 second video about your business than to try to navigate your website to get a deeper knowledge of your business. Don't make them search for it. 

Either have a video about your business or pick a few topics of your expertise that are interesting and make a video about it. This, of course, will depend on your industry. Be careful of talking heads and rambling. Have a plan, have an outline and execute it. 

Don't just take my word for it.

By 2017, Online Video Will Make up Nearly 70% of Consumer Internet Traffic-Cisco

 "Most of Facebook Will Soon Be Video. Twitter Is Launching Twitter Video, Periscope, and Vine. Snapchat, Instagram, Tumblr, Etc. Have All Prioritized Video" Founder of EpicSignal, Brendan Gahan, predicts an already evident increase in videos on social media channels. 

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Why you should start a blog

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Why you should start a blog

Have a Business?

Why you should start a blog: 

1. Drive traffic to your website
2. Improve your SEO
3. Give your company a voice
4. Share your expertise
5. Tell your brand's story
6. 60% of businesses who blog acquire more customers

Public Relations?

Public relation

Build Relationships

Identify your target audience. Where do they go? Develop a relationship with them. In the same breath of relationships, value your customers feedback, positive or negative. 

social media

What is going on in the media?

Some may not have a problem with this one, but if you are like me, time is something very hard to find, and I have to make it a point to check out social media, exploring new events, offers and trending topics. You could find bloggers, reporters etc who write about specific industries. Who are they? Write them an email, invite them to one of your events, nurture these relationships. 

mouse

Clickworthy Content

Write about something interesting. Period. 
 

bulbs

Stand out

As a business, it needs to stand out. Look at your logo. Your website. Does it stand out? Connect to your target audience, not only as a business, but as a person. Follow other companies, maybe not your competitors, but you get the idea. 

usefull & useless board

What is working? What is not working?

Some techniques work for some businesses and some do not, always evaluate what is working and what is not working. If you are not going to hire a PR team, at least have a plan. Adjust what is working and what is not working and move on.