Rebecca Kerchak
Business Openings are on the rise in Florida

The covid19 pandemic put businesses across the globe into a corner. Companies across the country struggled to keep themselves afloat, and several states in the U.S. had difficulties opening up and resuming business operations. However, Florida was not one of those states. The state of Florida was able to charge through the pandemic and give businesses the confidence that things would get better soon enough. Although the pandemic erased around 15% of small businesses in Florida, business openings rose by about 52% in the second quarter of 2021.

Business Openings are on the rise in Florida
Rebecca Kerchak
A Guide to Building Social Media Marketing ...

Over the last couple of years and especially because of the pandemic, one thing that has become more important than ever before is connection.

We need to be connected to work, play, and essentially live, and social media has proven just how valuable it is for people across the globe. Businesses that once were reluctant to be online in any way had to adapt and most are now thriving online thanks to social media.

If you’re too busy to create a social media strategy that will help your business grow and excel, a social media management agency can easily help you.

A Guide to Building Social Media Marketing Strategy for 2022

startups

Public Relations?

Public relation

Build Relationships

Identify your target audience. Where do they go? Develop a relationship with them. In the same breath of relationships, value your customers feedback, positive or negative. 

social media

What is going on in the media?

Some may not have a problem with this one, but if you are like me, time is something very hard to find, and I have to make it a point to check out social media, exploring new events, offers and trending topics. You could find bloggers, reporters etc who write about specific industries. Who are they? Write them an email, invite them to one of your events, nurture these relationships. 

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Clickworthy Content

Write about something interesting. Period. 
 

bulbs

Stand out

As a business, it needs to stand out. Look at your logo. Your website. Does it stand out? Connect to your target audience, not only as a business, but as a person. Follow other companies, maybe not your competitors, but you get the idea. 

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What is working? What is not working?

Some techniques work for some businesses and some do not, always evaluate what is working and what is not working. If you are not going to hire a PR team, at least have a plan. Adjust what is working and what is not working and move on.