A Guide to Building Social Media Marketing Strategy for 2022

marketing 2022

Over the last couple of years and especially because of the pandemic, one thing that has become more important than ever before is connection.

We need to be connected to work, play, and essentially live, and social media has proven just how valuable it is for people across the globe. Businesses that once were reluctant to be online in any way had to adapt and most are now thriving online thanks to social media.

If you’re too busy to create a social media strategy that will help your business grow and excel, a social media management agency can easily help you.

4 Steps to Build a Social Media Marketing Strategy in 2022

Building a social media marketing strategy is not going to be easy if you want to have something comprehensive. Finding a social media marketing Florida agency is not necessary, but it is definitely nice to have if you are based in Florida or plan to set up a business in the state.

Not only will you need a fairly comprehensive and data-driven strategy, but you will also need to focus on other marketing services and channels including SEO, graphic design, and even website design.

1. Identify Business Goals

business goals

Before you ever run an online ad, you should be crystal clear on your business goals. Your business goals need to be clear, reasonable and help your business grow.

While you can add a lot of other things into the mix to make your business goals reachable, using these three properties as a measure to judge the quality of your business goals will be a good place to start.

One thing that you can do is to always think of a way to directly grow your business. Increasing customers, sales, revenue, and profit are all sound goals that you should prioritize if you want your advertising budget to serve you well.

Keep in mind that these goals become a lot easier to achieve on social media once you build awareness, have a large following and have established a sound brand presence online. Having a reasonable number of likes and followers on social media is like an unsaid prerequisite to achieving the other goals mentioned above.

2. Choose the Right Social Media Marketing Platforms

Choosing the right social media marketing platform is important. You don’t want to jump into the deep end and spend all of your budget on a less relevant platform.

marketing platforms

Facebook has a little under three billion monthly active users on its platform. This makes Facebook the go-to platform for anyone starting a business online.

While you should not ignore Facebook, you might want to consider another platform like Instagram if you have a wedding photography business or are in the event planning and management industry. Almost any business that has good imagery and photography will benefit from Instagram.

TikTok is another emerging social media platform that would work best if you have a lot of things to share, want to modularize your content into bite-size pieces, and are primarily focused on serving a younger audience.

3. Create Engaging Content

Creating engaging content will be key if you want to stand out on social media in 2022. There are a growing number of creators that are finding new and innovative ways to captivate their audiences.

engaging content

If you would like an example, just think about Milad Mirg, who records himself making sandwiches at his parent’s Subway. Not only does he have a massive following on TikTok, but he has well over two million subscribers on YouTube.

Not only was Milad able to garner a loyal audience of his own, but his videos also helped Subway reach a younger audience without doing much on an organizational level.

Now that we’ve seen the power of engaging content, we can discuss how to incorporate engaging content into your own business.

Live videos are a great way to let your audience know what you’re up to on a day-to-day basis. They don’t take a lot of work and give an unfiltered view of your business, something that a growing number of people want to see online. People can recognize what is real and what is staged. Have a plan but be conversational.

Using memes is another way to be more relatable to a relatively younger audience. Finding the right balance between the kind of content you produce is also going to impact the overall effectiveness of your social media content.

4. Be Social on Social Media

Last but not the least, to reap the full benefits that social media marketing brings with itself, your business needs to be social on social media.

social media

One of the best ways to do this is by increasing your collaborations with other businesses, partners, and influencers. Before you initiate any collaborations online, you should think about how your business fits with the other party and your business values.

As a business owner or business leader, you will want to stay as far away as you can from controversy online. Interacting with your audience as soon as they leave a message or a comment on your post is another way to let people interested in your business know that you are active online.

Conclusion on Social Media:

Given the way that the world is moving right now, social media marketing can be singled out as the best way to reach an audience, build a brand and grow your business.

The collective number of people on different social media platforms is astounding. With so many people gathered together, marketing on these platforms becomes a no-brainer. As the importance of digital marketing grows, it is becoming even more important to utilize these channels to their fullest.

Outsourcing all of your internet marketing tasks to a social media marketing agency is one of the best ways to grow your business without forgetting about the bigger picture; making your business a success.

If you are interested in talking to us about your business goals, social media or marketing, please do not hesitate to contact us. Consultations are always free.