Rebecca Kerchak
Business Openings are on the rise in Florida

The covid19 pandemic put businesses across the globe into a corner. Companies across the country struggled to keep themselves afloat, and several states in the U.S. had difficulties opening up and resuming business operations. However, Florida was not one of those states. The state of Florida was able to charge through the pandemic and give businesses the confidence that things would get better soon enough. Although the pandemic erased around 15% of small businesses in Florida, business openings rose by about 52% in the second quarter of 2021.

Business Openings are on the rise in Florida
Rebecca Kerchak
A Guide to Building Social Media Marketing ...

Over the last couple of years and especially because of the pandemic, one thing that has become more important than ever before is connection.

We need to be connected to work, play, and essentially live, and social media has proven just how valuable it is for people across the globe. Businesses that once were reluctant to be online in any way had to adapt and most are now thriving online thanks to social media.

If you’re too busy to create a social media strategy that will help your business grow and excel, a social media management agency can easily help you.

A Guide to Building Social Media Marketing Strategy for 2022

Butternut Squash Soup Recipe from Chef David Valencia

Butternut Squash Soup Recipe from Chef David Valencia

Our gift to you. A recipe from Chef David Valencia. Butternut Squash Soup.

Marketing Trends 2019

Marketing Trends 2019

What marketing trends should business owners know about to help focus their efforts in 2019?

No matter who you ask or what business you ask, I bet you they will all have different opinions on this question.

70/20/10 Rule

70/20/10 Rule

Social Media isn’t going anywhere. Are you drowning or adapting?

Why Should Your Business Be on Social Media?

Why Should Your Business Be on Social Media?

Boosts, Facebook Ads, Conversion Ads, Oh My!

What Stage of Marketing is Your Business In?

What Stage of Marketing is Your Business In?

We treat each business as its own person, with its own personality. Part of this is knowing what stage the business is in. Has the business just been born? Is the business crawling? Maybe the business is in the walking stage? Or perhaps the business is running at full force?

This will have to do with how the business is marketing or advertising. Every consumer goes through the stages of: awareness, recognition, recall and action.

VIDEO, VIDEO, VIDEO

We went from Facebook to Instagram to Snapchat to Periscope. What we see here is a transition from words and images to just images to now video. With information at our fingertips, the attention span is getting shorter and shorter. Videos are getting more and more important. Some of your target market much rather watch a 30 second video about your business than to try to navigate your website to get a deeper knowledge of your business. Don't make them search for it. 

Either have a video about your business or pick a few topics of your expertise that are interesting and make a video about it. This, of course, will depend on your industry. Be careful of talking heads and rambling. Have a plan, have an outline and execute it. 

Don't just take my word for it.

By 2017, Online Video Will Make up Nearly 70% of Consumer Internet Traffic-Cisco

 "Most of Facebook Will Soon Be Video. Twitter Is Launching Twitter Video, Periscope, and Vine. Snapchat, Instagram, Tumblr, Etc. Have All Prioritized Video" Founder of EpicSignal, Brendan Gahan, predicts an already evident increase in videos on social media channels. 

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Why you should start a blog

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Why you should start a blog

Have a Business?

Why you should start a blog: 

1. Drive traffic to your website
2. Improve your SEO
3. Give your company a voice
4. Share your expertise
5. Tell your brand's story
6. 60% of businesses who blog acquire more customers

Premium strategy for Etihad Airways

Premium strategy for Etihad Airways

Last week, Etihad Airways opened a new premium lounge at Los Angeles International Airport.  For Etihad, this is part of a new strategy aimed at courting high-end business and first class clientele. One of the key elements of the strategy is the airport lounge.

Top Restaurants in the World

Sitting in a castle dating back to 18th century or up above, looking down unto a volcanic lake. The best restaurants in the world are known not only for what they make, but what make them. Whether it be a view or an experience or perhaps just the menu, whatever it is that sets these restaurants apart can’t be found anywhere else. Here we take an extended look at some of the top restaurants in the world.  

Exotic Getaways Oia: Santorini, Greece

Also known as “Apano Meria” or “Anomeria”, Oia is a traditional settlement in the north of Santorini. This beautiful village sits approximately 150 meters above sea level. Ravaged by an earthquake in 1956, Oia has gone under an extensive restoration process that has brought the city back its former glory.