Rebecca Kerchak
Business Openings are on the rise in Florida

The covid19 pandemic put businesses across the globe into a corner. Companies across the country struggled to keep themselves afloat, and several states in the U.S. had difficulties opening up and resuming business operations. However, Florida was not one of those states. The state of Florida was able to charge through the pandemic and give businesses the confidence that things would get better soon enough. Although the pandemic erased around 15% of small businesses in Florida, business openings rose by about 52% in the second quarter of 2021.

Business Openings are on the rise in Florida
Rebecca Kerchak
A Guide to Building Social Media Marketing ...

Over the last couple of years and especially because of the pandemic, one thing that has become more important than ever before is connection.

We need to be connected to work, play, and essentially live, and social media has proven just how valuable it is for people across the globe. Businesses that once were reluctant to be online in any way had to adapt and most are now thriving online thanks to social media.

If you’re too busy to create a social media strategy that will help your business grow and excel, a social media management agency can easily help you.

A Guide to Building Social Media Marketing Strategy for 2022

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Top 3 PR Mistakes Businesses Make

1. Relentless Cold Calling

Yes, there are still businesses out there that cold call. You may even receive a few here and there. While personally, I do not recommend it, if you feel you must cold call, have a plan and do not even try calling the person more than once a month. There is a point where it could seem like harassment, then not only do you lose connectivity and warmth, you also lose credibility. Need a plan? 

Relentless Cold Calling

 

2. Shoving your business in their face

Unless they ask, please don't shove your card in their face. The worst thing you could do, even at a networking event, is, "here's my card, give me yours, thanks." Unless, you are not interested in doing business with them, you're collecting cards for your boss (which you do not like very much), or you're a list builder, please refrain. Would like tips on turning strangers into prospects?

 

3. Business Page, Too much Business

Well of course post about your business on your business page, but be careful not to over do it. Some Facebook Business Pages have almost every post about their business. Yes, I understand you are trying to promote your business, but be careful, it's comparable to relentless cold calling and shoving your card in someone's face. Tips on warm posts?