Brand Your Small Business With Few Marketing Techniques
Marketing is crucial to any business’s success, but this is especially true if you're just starting out. To make potential customers aware of your small business you not only have to be aggressive but also very smart in implementing an effective marketing strategy.
A set of clever, on-brand marketing materials that hit the right chord can do wonders in generating awareness, and thus sales, for your business. In the era of technology, it may seem logical to dispense with tangible marketing mediums but be careful before you write them off completely.
Brochures and business cards are still in a class of their own and hold great charm for people of all generations. The secret to success, therefore, is blending the old with the new. This will help your business stand the test of time.
The numerous options available however can make it confusing, particularly for small businesses, to opt for the right tools.
We suggest you adhere to the following five:
Logo
Business Card
Website
Social Media
Brochure
Your Brand Logo
Your logo is the face of your business. It's what makes your business instantly recognizable. Seeing the company logo instantly clicks in your customer's brain along with whatever brand image you choose to associate with it. It is one of the most powerful tools, essential to marketing as it will be featured on everything linked to your business.
It is important to understand, though, that a logo is not just a blend of color and shapes – it goes much deeper than that. To successfully leverage the associated advantages of a logo you must create a powerful brand image to go with that logo and build brand recognition.
It’s worthwhile to invest in a professional designer to create a custom logo that represents what your brand signifies and is simultaneously attractive enough to draw the gaze.
The right choice will make you stand out as a company and make your products memorable. It is an investment that stays with your company and pays its way forward.
Business Cards
There’s nothing that represents professionalism quite like a business card. If you want to impress upon your clientele that you represent quality and standard - a polished business card is a must.
Something as simple as an elegant card with your logo and contact information can do wonders in enhancing your brand image. A business card is also your gateway to making connections in the market and connecting with suppliers and consumers.
Prospective clients or other opportunities could show up when you least expect them, so keeping business cards handy can help you make the best of the situation, no matter how outdated having a business card can seem.
Your Official Website
In the digitized age, the most common source of seeking information about anything, including businesses, is the internet. Therefore, having a chic website that presents your company in the best light is the need of the hour. While lending credibility to your business, a well-designed website offers information regarding your products and offerings. Moreover, it’s a great way to build clients' trust and show them the defining qualities that set you apart.
Just as with a logo, a website can also go a long way in providing you with exposure. Thus having a professional design can ensure the right exposure and also push sales.
Furthermore, a website also offers a great opportunity for you to tell the client about the business and the products and services offered as well as your processes. This helps clients paint a picture of the business and relate to it on a personal level.
You could also include the option for customers to buy the product directly from the website. This, while providing convenience to your clients, adds a channel of sales for your business.
Some tips and tricks to keep in mind while designing your website include:
Recognition. Ensure that people can immediately connect the website to your brand. For this, make sure it follows your logo's color palette and includes your logo on every page, perhaps as a watermark or in another dominant outlook.
Right Information. Make sure that your contact information, e.g., email, phone number, etc. is easily accessible and visible. Also, include your hours of operation and links to all your social media handles.
Social Media
At a time when everyone, old and young, is immersed in their phones, having a robust social media presence is quintessential. According to the numbers, advertising methods - predominantly those incorporating the use of influencers and short reels - are the order of the day. Via social media, you can expand your clientele, engage with customers, and showcase your business at relatively menial costs.
For this tool to work as well as you hope, consider which platforms are most befitting for your business. If you are in the business of products most sought after for their pictorial appeals, like clothes and jewelry, Instagram is a very fitting platform. With attractive photography, this could be a great platform to market your product.
Conversely, if you are looking to keep people posted on your business activity and be more interactive with your clients, social media platforms like Twitter and Facebook could be the way to go.
TikTok can also be a way to incorporate the help of influencers or give customers a 'behind-the-scenes' glance at the business to make it more relatable.
Brochures
Although using brochures as a marketing tool may seem redundant today, that is not the case. This old-school method is informational and engaging. When you need to share an extended list of information with your customers – perhaps a takeaway menu – brochures can help in accomplishing this while on the go.
Brochures are a versatile medium of marketing to give information and create awareness regarding your business or a particular event.