Several predictions recognize content marketing's elevated role in the business – supplementing sales, helping data acquisition, and impacting the bottom line.
Marketing Trends in 2021
In 2021, content-rich posts have garnered the most views and met the needs of readers. Rich content also attracts readers and keeps them coming back to read your posts. Video is an important content tool that has been used widely in 2021 and has helped many consumers make major purchasing decisions. Videos will also make a company’s brand clear and concise, giving viewers a personal touch. These trends are going to continue into 2022.
Value Riched Content in 2021
The trend in 2021 was that digital content reigned, and it should help the company's bottom line. Many marketing streams are turning to digital content to be successful. Whatever form the digital content is, it must be valuable for the viewers and readers, be relevant to their needs, and reach them on a personal level. The personal touch is needed more now than ever because there is less real human contact.
2. Video Content is Essential
In 2021, marketers are using video content to attract customers, but business owners in large numbers are also optimizing the power of video. It's reported that 86% of businesses are using video as a primary content vehicle in their marketing strategies. An astounding 93% of marketers use video, so if you aren't using video, you will miss a lot of the viewing population.
It's reported that the human brain is wired to remember information much better when it views a video. Why? The human brain retains 95% of what it perceives on a video. It contains visuals, sounds, and motions, which causes the brain to maintain the information.
3. Important Video Format Statistics
According to video marketing statistics, the most used formats are explanatory videos. The statistical breakdown for most used video formats:
- 73% Social media videos
- 67% Presentations
- 51% Sales videos
- 41% Ad videos
So, for a company to be successful, they must translate their brand consistently, but they need to use different formats to explain their brand.
Viewers will see new content through fresh video formats. They will become familiar with your brand and it will help them purchase your products
4. Make the Content Personal
If a company accurately interprets the customer's preferences, they will be able to predict their purchasing behaviors and likes and dislikes successfully.
5. Voice Searches Rule
Any successful marketing strategy will include the ability for people to reach the company by voice search. People will use Alexa or other voice devices to search, so voice searches must find your brand. Google is also becoming smarter and understanding when the content is more conversational. Make sure your content is not only personal but able to be searched by voice.
Market Strategies That Are Going into 2022
Marketing strategies will continue to use video, content graphs, and of course, content in 2022.
This means that companies and individuals need to continue to market their brands on social media.
Companies need to consider what audiences they want to reach with their services and products. Social media must play a vital role in any company's marketing strategy. Hundreds of millions, perhaps billions of people, interact with social media daily.
Social media perhaps may be the most influential marketing tool on the internet today. Each social media platform has its unique following and age group that interact on those platforms. So, a company must understand what their brand is and what marketing group they will appeal to.
Companies must build a large following, be trendsetters on the platforms, and be influential in purchasing choices.
Bots Away in 2022
What do we mean by bots away? We suggest that bots are a good idea to use when customers scout a company's website. Having an automated bot to answer questions and help direct customers on the website and answer their questions will make a pleasant browsing experience.
Conversational marketing strategies make a viewer feel welcomed and feel like the company cares about them. Talking with a live human makes a viewer feel like an experience is personal.
Bots are a great way to help viewers get answers to their questions. It is important for them to get answers quickly because if they don’t find the answer in a decent amount of time, they will start looking elsewhere.
Some other ways to help viewers stay on the website for the answer they are looking for are to make sure there is a way for viewers to reach out to you, a search section, and a page on frequently asked questions.
2. SEO Will Still Be Important in 2022
SEO will remain important in 2022, but it must change and stay current with the search engine's ever-changing algorithms.
To be found by search engines and viewers, the company's websites must stay relevant and practical for search engines and viewers looking for a product or service. SEO is the vital force that brings customers worldwide to a company's website.
3. Brand Stories Make it Personal
If companies record personal brand stories on their site, viewers will be drawn to reading those stories and will likely come back and buy their product. Sharing brand stories makes it a very personal experience for customers.
These are some essential marketing trends companies have paid attention to in 2021 and will continue to monitor in 2022.