Whether you are looking for a drone video production company or are an advertising agency looking to give your business a visual boost, finding the best video production company is essential.
There are going to be several choices available and different production companies specialize in different sorts of video content. Filtering through these companies and making sure that your decision is the challenge.
Here are 5 tips for finding a perfect video production company:
Check out the company’s social media profiles.
If you are looking for a company that does video production then you should google their name and check out their social media pages. Social media is the best place to find a company and see what they have to offer in terms of video content.
Most real estate drone photography services will make sure to have beautiful drone videography on their social media profiles and in particular on Instagram since it's a more visual platform with a relatively younger audience.
When you view their social media profiles make sure to go a fair bit down their profile and see whether their quality of work has improved over time. Check the comments and other feedback that the company has received.
Ideally, you should be working with people that improve over time, are creative, and can meet deadlines.
Have a look at their latest production.
After you have listed down a couple of video production companies, you should re-watch their latest production. Did they work with a famous brand? Did the video have an inspiring message? How good is their online reputation? etc.
If you are looking for a particular service like drone photography, then you should see their latest video or their most recent works. If they have created content that appeals to you then you might have found an ideal company.
One thing that you should look for is whether they have any sort of watermark on the video. If you are paying for high-quality video content then you should ensure that you are the owner of the content. The production company should use your content only after asking and receiving authorization.
Get some testimonials for the company.
If you are a PR marketing firm or a marketing company in general, you should already know how important branding and testimonials are for a company.
The more positive reviews a customer has, the more likely they will meet their commitments and deliver a high-quality product.
These days everything is online. A lot of these production companies will have a website and have their testimonials posted front and center. While it's natural to assume that most of these reviews will be positive, it is important to see what people have said about the company and the team.
If a video production company doesn’t have a website but is on social media, you can reach out to their past clients for a quick comment. The responses you get this way will vary, but it's better than not having any reviews or testimonials to work with.
Review their portfolio in detail.
If you are considering spending a sizable amount on video content, then you should do your homework. Learn about the company you are planning to work with and the work they have done for other clients.
When hiring a drone video production company, there are some considerations. The way the drone is being utilized to create content should be your top priority, even more than the type of drone being used.
If the video company is more experienced at using a drone for fast-paced outdoor activities or adventure video, then they might not be the most ideal choice if you're looking for something else.
Choosing a company based on a personal or professional recommendation is fine but doing your due diligence is key to ensuring that you get the best deal possible.
Have a meeting with the staff before you make a decision.
Having an in-person meeting would have been the best choice before the pandemic, but online meetings will do just as fine. When scheduling a meeting with the people at the video production company of your choosing, make sure to have a list of questions ready.
You should ask the team about their approach to videography, their process, and how they get things done. You also need to discuss the approval process and whether edits would be covered or not. Asking these questions before signing a contract will prevent any friction afterward.
By working with a great team, you can expect them to be cooperative, well trained, and able to carry out your vision and make it even better. And if you are lucky enough to find the right video production company, then you can move forward to having them as a long-term partner for all your videography needs.
Conclusion:
Video content has taken the world by storm and has become a necessity across industries. Not all businesses can find a way to create beautiful video content in-house. Contracting a seasoned video production company will help you focus on your core business goals without hindering your growth.
When choosing a video production company, make sure that you check out their online reputation on social media, their past work, and testimonials from past clients.
Doing your due diligence is key if you're looking for a long-term partnership with the production company.